PROJECT NUMBERS
30
brands reviewed
6
markets assessed
5
company case studies presented
Project Description
Our client wanted to understand the global plant-based meat market, with a specific focus on six large and emerging markets: the United States, Germany, the United Kingdom, India, China, and Australia. Key components of the project included an overview of the market size and growth, major players, product offerings, and consumer trends in each of these geographies, with a focus on retail.
Deliverables
We delivered a comprehensive 65-page report along with all supporting research. Our report provided the client with in-depth insights into the global plant-based meat market including market sizing, growth rates, market segmentation, competitive analysis and consumer trends. We also assessed the current landscape and driving growth factors within each of the six geographies requested, while identifying white spaces and unmet needs as well as populations to be served. The client was able to use these insights to inform their business strategy and the opportunities with the highest potential.
Results
Through our work together, the client was able to narrow their focus on specific segments within meat alternatives, as well as specific geographies and channels, to refine and strengthen their strategy.
