“Mission:Plant is a team of remarkable leaders in the food innovation sector. Having known them since the inception of Food-X, I've witnessed their visionary approach and dedication to fostering innovation in the plant-based food sector firsthand.

Not only are they creators of ideas, but also cultivators of success. As a mentor to numerous companies within both Food-X and BIV, I've seen their passion for guiding startups to success. I recently invited their CEO David Benzaquen to join as an advisor for portfolio companies in Europe and the US, which has been a gratifying experience highlighting David's commitment to global impact.

I consistently go to the Mission:Plant team for advice, insights, and connections to investors, food companies, and startups. I wholeheartedly endorse David and his team at Mission: Plant for their visionary leadership, commitment to mentorship, and invaluable contributions to the food innovation landscape.”

“I had the privilege of working with the Mission: Plant team for almost two years. Their expertise is truly unrivaled, both in the B2B and B2C sectors, extending to retail and foodservice environments. If you're seeking a partner with a proven track record, unrivaled experience and network I highly recommend David and his team at Mission: Plant. Their dedication, innovative thinking, and vast knowledge make them a standout leader in the alternative protein ecosystem as a whole.”

“We have had the privilege of working with David and his team at Mission: Plant as we develop our strategy and grow our startup. David is one of a kind. His knowledge of the plant based sector is second to none, his clarity of thought is exceptional and his willingness to share this with us has been amazing. His network is incredible and he has no hesitation in making introductions. He is an entrepreneur who understands startups and is very happy to share the lessons he has learnt from his own startup and from advising others. He is one of the nicest most generous person you could meet, with a genuine, mission driven desire to progress the industry.”

“The first step we took once decided to initially launch our products in the US market was to engage the Mission:Plant team as our pathfinders and mentors. During a year or so that we worked together I found the team to be reliable, professional, and proactive partners, who helped us not only in getting organized to operate efficiently before we even formed our local team in the US, but also in creating a network of connections and stakeholders which forms a great piece of our backbone structure to-date. I would say that having the Mission: Plant team on board is a bare necessity when you're a foreign natural food brand looking to set a foothold in the US.”