Competition within alternative protein is fierce. And as our industry faces significant challenges, you may wonder: Is there still opportunity?
We believe that the unequivocal answer is yes. Our industry lives at the cross section of strong and growing trends, and there’s huge opportunity for agile, innovative brands that deliver what the market wants.
But success hinges on robust research and informed strategy.
This is our specialty at Mission: Plant. We’ve spent a collective 50 years in this space, and have learned the nuances, pitfalls, and keys to success – both first-hand as entrepreneurs and through our work as consultants and investors
We believe that the unequivocal answer is yes. Our industry lives at the cross-section of strong and growing trends, and there’s huge opportunity for agile, innovative brands that deliver what the market wants.
But success hinges on robust research and informed strategy.
This is our specialty at Mission: Plant. We’ve spent a collective 50 years in this space, and have learned the nuances, pitfalls, and keys to success – both first-hand as entrepreneurs and through our work as consultants and investors.
Led by a team of experienced entrepreneurs, industry analysts and investors, Mission: Plant provides groundbreaking plant-based and alternative protein companies with strategic guidance and outsourced management services to enter and succeed in this rapidly evolving market.
Advisory services for specific business questions
Serving as your boots on the ground in the US
Illuminating consumer insights to inform strategy
When a product not only outperforms on taste, cost, and convenience, but is also quantifiably better for people, the planet, and animals, the potential for positive change and profit is limitless.
We’re the team to help you realize that potential.
FROM THE PORTFOLIO
We’ve been privileged to work with some of the most game-changing brands in the plant-based and alternative protein industry. Our case studies offer a glimpse into the work we do and results we achieve for our clients.