We help animal-free brands seize the biggest opportunities in the US market.
Our Approach
At Mission: Plant, we empower innovative plant-based and alternative protein companies with strategic guidance and outsourced management services, helping them navigate and thrive in this rapidly evolving market.
Our Expertise
We’ve spent a collective 50 years in this space, and have learned the nuances, pitfalls, and keys to success—both first-hand as entrepreneurs and through our work as consultants and investors.
Our Philosophy
We believe in the power of exceptional products.
When a product not only outperforms on taste, cost, and convenience, but is also quantifiably better for people, planet, and animals, the potential for positive change and profit is limitless.
Our Services
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Strategy Consulting
Advisory services for specific business questions
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Fractional Management
Serving as your boots on the ground in the US
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Consumer Insights
Illuminating consumer insights to inform strategy
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Branding Strategy
Build a magnetic brand for long-term growth and loyalty
Meet Our Team
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David Benzaquen
Founder & CEO
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Blythe Whitten-Snarr
Director of Brand Strategy
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Joseita Tesolin
Director of Market Insights
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Che Green
Director of Consumer Insights
“I consistently go to the Mission: Plant team for advice, insights, and connections to investors, food companies, and startups. I wholeheartedly endorse David and his team at Mission: Plant for their visionary leadership, commitment to mentorship, and invaluable contributions to the food innovation landscape.”
— ANDREW IVE, BIG IDEA VENTURES
Companies We’ve Worked With
